Homestead Saunas is a traditional wood-fired sauna and nature spa in rural Wisconsin, offering community and private sauna sessions, bathing rituals, massage therapy, retreats, and events.
My Role: I created a cohesive visual system and web experience. The result is a warm, atmospheric brand that makes visitors feel the experience before they book—a nature-centered retreat brought to life through calm layouts, cinematic photography, and grounded, elemental visuals.
Deliverables
Custom logo and submarks
Color palette and typography system
Brand board and file organization system
Website
The Design
H1
Sofia Sans Condensed
H2
Alegreya Sans
H3
Alegreya Sans
BODY
Alegreya. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.
Ready for a creative leader who delivers results?
If you want strategy-aware design that connects across channels and a steady hand that helps teams do their best work, let’s talk.