Zo Healthy

Health & Wellness Rebrand
2021-23

Zo Healthy is a high end wellness coaching brand that helps women create a more peaceful relationship with food and their bodies. Audrey needed a polished, cohesive identity that felt as elevated as her private coaching and retreats.

The goal was to build a visual world that expressed holistic wellness, vibrant yet grounded, and to translate that into a refined digital experience from first touchpoint to VIP offer.

+74%

First Post-Project Launch Revenue

+2x

Second Post-Project Launch Revenue

The Project

My Role & Ownership: I led creative direction and execution across the full brand experience. This included brand strategy, identity design, moodboard and photography direction, website and sales page design, and the complete conversion path for high value programs.

Challenge: Audrey had a strong reputation and devoted clients, but the brand presence did not match the level of her work. Visuals and pages had been built one launch at a time, so the experience felt pieced together. The website, social content, and sales pages lacked a clear hierarchy and a signature look.

Solution: I began by defining a core visual language anchored in nourishing greens, soft blush, and rich black and white. The moodboard leaned into spa like calm and striking botanicals to signal a premium, nature led approach to wellness.

  • Logo suite, typography, and color palette for both main brand and Audrey as a personality

  • Modular web and sales page layouts that could support future programs

  • Resource and program landing pages with clear, minimal conversion paths

  • Launch templates, sales collateral, and team SOPs so each campaign felt curated rather than rushed

Deliverables

  • Brand system and assets

  • Sitemap

  • Resource landing pages and conversion paths

  • High value program conversion path

  • Team launch SOPs

  • Sales collateral

The Design

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The Results

  • +74% first launch revenue with the new brand system and conversion path

  • 2x revenue on the second launch using the same assets and SOPs

  • Elevated brand presence that supported higher pricing and VIP offers

  • Sales pages that converted clients without the need for frequent 1:1 sales calls

  • A repeatable launch framework that protected the premium feel of the brand while making enrollment easier

"You’ve blown me away over and over. No one’s ever helped me like this. The sales page you created did the work for me — people were saying YES without me having to jump on every call. I’m so grateful for the care and detail you put into everything."

Audrey Zona, Founder at Zo Healthy

Ready for a creative leader who delivers results?

If you want strategy-aware design that connects across channels and a steady hand that helps teams do their best work, let’s talk.

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