EasyBaby Life
Rebrand & Site Launch
2020
The Project
EasyBaby Life is a long-running parenting site created by writer and mom Paula Dennholt. She wanted a refreshed brand that felt trustworthy, warm, and memorable as she returned to blogging and prepared to launch future memberships and digital products.
My Role: I developed a compact visual system and digital foundation. The new direction pairs calm, cozy visuals with clear, expert messaging so exhausted parents can quickly find answers and feel supported, while giving Paula flexible, on-brand assets she can reuse as the site and offers grow.
Deliverables
Custom logo and submarks
Color palette and typography system
Brand board and file organization system
Homepage layout and content hierarchy
Social graphics and Canva templates
Pinterest templates
The Design
H1
Judson Regular
H2
Open Sans Regular
H3
Open Sans Regular
BODY
EB Garamond. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.
SCRIPT
"Thank you! I am very happy with the site design and soo happy to see a variety of skin
colors - beautiful pictures! And I love the design of the Pinterest templates! You are a pro.”
Paula Denholt, Owner
Ready for a creative leader who delivers results?
If you want strategy-aware design that connects across channels and a steady hand that helps teams do their best work, let’s talk.
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