My Role: I designed the new visual identity to position Salonspa Connection as inviting, warm, stylish, and professional, with a feminine ease that reflects Susan’s personality and the experience she wants owners and stylists to have. The color palette uses soft blues, muted pink, and warm neutrals to build trust and soothe fears, while still feeling entrepreneurial and modern.

Enlightened HIRE, the sub brand, focuses on premium, curated employment matchmaking so the best stylists and salons can find each other with more clarity and less guesswork. This brand is a little more punchy and fun, focusing on younger stylists looking for work.